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Webscams
By: Ed Lamaster
Last month we talked about how vulnerable people are when it
comes to sharing financial data. Wouldn't you know that I ran
into a guy who is paid a "headhunter" fee for prequalifying
loans. He isn't a loan officer, he's not an employee of any
financial institution. He's a freelancer who sits down with
people and has them fill out loan qualification papers that he
passes on to someone who sells the actual loans.
I guess this isn't any different from some stranger calling you
on the phone. I can only imagine what some of these boiler room
call centers look like with minimum wage part-timers who come in
to take down loan information. I just know that I would NEVER
give my information to one of them. But then again, maybe I
already have.
You see, there are many times when we give away information,
perhaps just snippets of our lives here and there, that gets
written down and sold to information brokers. Large database
engines try to pair that information with other information,
putting together the puzzle pieces of your life. The problem is
that these databases frequently get it wrong, but can cause you
some headaches later down the road.
I found this out when Best Buy nearly rejected my credit
application. The credit report they pulled showed an address in
another city-where I had never lived. The problem was that that
the borrower that did live at that address was delinquent on a
car loan. Through some coaxing, I was able to get the rep to
tell me the source of the erroneous information-my own credit
union!
There are many more databases that are filled with public
records about you. Once I showed a local radio talk show host
just how much information I could find out about her. Understand
that celebrities are pretty careful about what information they
give out in public, and they're a bit sensitive when they find
out how transparent they really are. When she sat down in my
office, I presented her with a stack of information, all
obtained for free from various websites. This information told
about her education, where she had lived, relatives names, her
husband's name, and a nice satellite picture of her house. Talk
about shock! What was shocking to me is that all of the
information had been obtained freely and legally.
Just for fun I decided to try this out on a family member using
a site that is a meta-search for these types of databases,
ZabaSearch. Not only did
I find her address, but I also found her name listed with other
family members addresses. All I can think of is that she was
somehow listed as a reference for them. This site is truly
scary. I found phone numbers, links to political donations,
email addresses, satellite photos, online photos and more.
Perhaps this doesn't bother you a whole lot. Let me put it to
you another way. There's enough information in these databases
for someone to put together a fairly complete view of your life,
complete enough to fool some potential lenders, especially those
who don't do much to check your identification. Dumb would-be
thieves can easily get false IDs to go along with their new
identities. Smart ones can even get your banking account
information, but that's a story for another day.
So what does this mean to the entrepreneur? More than most
people, your credit rating is critical to your financial
success. Even if you are building your business with cash, you
will likely need a loan at a future time if you're going to
expand. The worst thing that could happen is for your business
to get derailed because of erroneous information showing up on
your credit report or in some of the other national databases.
One friend of mine had his identify stolen. False checks were
cashed around the bay area, and his credit rating took a
nosedive. Unfortunately, his business is his family's sole
income, and his energies were no longer directed as his work,
but in filling out police reports, arguing with credit bureaus,
etc. It has taken him years to iron out the mess, and his
business is still impacted.
The old advice about getting your credit report every year from
the three major credit bureaus is essential to the entrepreneur,
but you have to go beyond that. Take a look at sites like
ZabaSearch, KnowX.com, Intellus, InfoSpace. Google search your
name and address. See what information is out there and find the
sources so that you can be in charge of your destiny.
My story ends with a bit of a challenge. Don't be surprised if
you're going to have to do some work to get erroneous
information removed from your credit file. I'm still waiting for
my credit union to remove some wrong information-several years
later!
Writer Information
Written by
Ed Lamaster
Ed Lamaster is the CEO of SystemIntegrity, LLC, a
Sacramento-based information security company. He is
also a weekly guest on the Poppoff Show, Saturday
mornings on AM1380-KTKZ. You can contact him by
email at elamast@systemintegrity.com
Website: http://www.systemintegrity.com/
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